{
 "title": "How subscription apps structure free trials and pricing",
 "url": "https://everysignal.com/guides/free-trial-and-pricing/",
 "license": "CC BY 4.0",
 "creator": "Every Signal",
 "published": "2026-11-10",
 "last_updated": "2026-11-10",
 "method": "One row per company from the public scope of the Every Signal knowledge base, sectors subscription-apps, dating-social and ai-saas-devtools, records that carry subscription_funnel plans. Trial, card-up-front, default plan and paywall placement were read from each record by hand; \"unclear\" means the record does not state it. Every field carries the record's evidence tag: verified (seen on the page, in the store listing or in code), estimate (third-party or arithmetic on partial data), inferred (our reading), rumour (uncorroborated). as_of is the record date. Where a company has two records, both ids are given and the fuller one is used.",
 "record_dates": [
  "2026-10-19",
  "2026-11-08"
 ],
 "n": 47,
 "rows": [
  {
   "company": "123test",
   "record_id": "123test",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "personality test",
   "as_of": "2026-11-05",
   "source": "study",
   "model": {
    "v": "Free report, one-time paid PDF, or free premium for a survey",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Extended personality report",
     "price": "17.99 USD",
     "period": "one-time",
     "notes": "struck 29.99 USD, \"(40% off)\"",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "card only at purchase; free report needs no card",
    "tag": "verified"
   },
   "default_plan": {
    "v": "single price",
    "preselects_annual_or_longer": "single",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "offerwall before the result; paid ask on the result page",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "16Personalities",
   "record_id": "16personalities",
   "also_record_id": "16personalities--ha-paid-competitors",
   "sector": "subscription-apps",
   "subsector": "personality test",
   "as_of": "2026-11-05",
   "source": "study",
   "model": {
    "v": "Free result, one-time report upsell. No subscription and no trial on this path.",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Premium Personality Report",
     "price": "$9",
     "period": "one-time",
     "notes": "30-day money-back guarantee",
     "tag": "verified"
    },
    {
     "name": "Premium Career Suite",
     "price": "$29",
     "period": "one-time",
     "notes": "/premium/career-suite, \"Risk-Free, 100% Money-Back Guarantee\"",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "free result needs no card or email",
    "tag": "verified"
   },
   "default_plan": {
    "v": "single price per product",
    "preselects_annual_or_longer": "single",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "inside the result page, after the free sections",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "AlphaSense",
   "record_id": "alphasense",
   "also_record_id": null,
   "sector": "ai-saas-devtools",
   "subsector": "market intelligence / enterprise search for finance",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Per-seat enterprise contract",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Seat",
     "price": "~$10–20K",
     "period": "year",
     "notes": "per seat",
     "tag": "estimate"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Boo",
   "record_id": "boo",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "personality-based dating and friends app",
   "as_of": "2026-11-08",
   "source": "teardown",
   "model": {
    "v": "Freemium with subscription (Boo Infinity) and coin purchases; web purchases through Stripe",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Boo Infinity",
     "price": "$10.00",
     "period": "1 week",
     "notes": "App Store listing",
     "tag": "verified"
    },
    {
     "name": "In-app items",
     "price": "$1 to $940",
     "period": "one-time",
     "notes": "Google Play range",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "in-app, triggered by daily like limits and premium features",
    "tag": "inferred"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Bumble",
   "record_id": "bumble",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "dating app (Bumble Inc.), women-first",
   "as_of": "2026-11-06",
   "source": "study",
   "model": {
    "v": "Three tiers (Boost, Premium, Premium+), many periods including daily and lifetime; coins for consumables",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "App Store SKU 'Bumble Boost'",
     "price": "$2.99 / $7.99 / $8.99 / $9.99 / $10.99 / $12.99",
     "period": "not shown",
     "notes": "six price points under one name",
     "tag": "verified"
    },
    {
     "name": "App Store SKU 'Bumble Premium'",
     "price": "$17.99 / $19.99 / $32.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Premium+ 1 week",
     "price": "$39.99",
     "period": "1 week",
     "notes": "third-party, two sources agree",
     "tag": "estimate"
    },
    {
     "name": "Premium+ 1 month",
     "price": "$79.99 (about $18.66/week)",
     "period": "1 month",
     "notes": "third-party",
     "tag": "estimate"
    },
    {
     "name": "Premium+ 3 months",
     "price": "$159.99 (about $53.33/mo)",
     "period": "3 months",
     "notes": "third-party",
     "tag": "estimate"
    },
    {
     "name": "Premium+ lifetime",
     "price": "$269.99",
     "period": "lifetime",
     "notes": "third-party; another source says $300-$500",
     "tag": "estimate"
    },
    {
     "name": "Google Play price range",
     "price": "$0.49 - $259.99 per item",
     "period": "",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none seen in SKU names or description",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "store billing",
    "tag": "inferred"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "Beeline, out of swipes, SuperSwipe or Compliment with no balance, filters, Travel and Incognito toggles",
    "tag": "inferred"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Calm",
   "record_id": "calm",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "sleep/meditation, web quiz funnel",
   "as_of": "2026-11-02",
   "source": "teardown",
   "model": {
    "v": "Subscription; three-plan card-up-front paywall on paid web quiz; annual trial on organic web; 7-day trial in app",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Quiz paywall Monthly",
     "price": "$13.49 (list $14.99)",
     "period": "month",
     "notes": "badge 'TRY IT OUT', $0.44/day",
     "tag": "verified"
    },
    {
     "name": "Quiz paywall Quarterly",
     "price": "$35.98 (list $44.97)",
     "period": "3 months",
     "notes": "preselected, 'MOST POPULAR', Free Printable Gratitude Journal only on this plan, $0.39/day",
     "tag": "verified"
    },
    {
     "name": "Quiz paywall Annual",
     "price": "$69.99 (list $179.88)",
     "period": "year",
     "notes": "badge 'SAVE 61%', $0.19/day; removed after timer expiry",
     "tag": "verified"
    },
    {
     "name": "Quiz paywall after timer",
     "price": "$14.99 monthly / $44.97 quarterly",
     "period": "month / 3 months",
     "notes": "'This offer has expired', both $0.49/day, 'EXCLUSIVE OFFER', annual gone",
     "tag": "verified"
    },
    {
     "name": "calm.com Yearly",
     "price": "$79.99 (struck $203.88)",
     "period": "year",
     "notes": "preselected, 14-day free trial, $6.67/mo",
     "tag": "verified"
    },
    {
     "name": "calm.com Monthly",
     "price": "$16.99",
     "period": "month",
     "notes": "no trial",
     "tag": "verified"
    },
    {
     "name": "Calm Sleep (iOS, web signup)",
     "price": "$69.99 yearly / $19.99 monthly",
     "period": "year / month",
     "notes": "7-day trial on yearly",
     "tag": "verified"
    },
    {
     "name": "App Store IAP list",
     "price": "$14.99, $16.99 monthly; $69.99, $79.99 yearly; $29.99 item",
     "period": "mixed",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "new-member-offer (Oct 2025)",
     "price": "$34.99 annual (50% off $69.99); monthly $14.99; lifetime $399.99",
     "period": "year",
     "notes": "trialLengthOverride 0, coupon wmhd2025_UA_annual50_Meta",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "14 days on calm.com yearly plan only; none on the quiz paywall; 7 days in app",
    "kind": "free",
    "days": 14,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "Stripe, Due today $0.00 on the web trial; charged today on the quiz paywall",
    "tag": "verified"
   },
   "default_plan": {
    "v": "calm.com: yearly $79.99 pre-selected. Quiz: quarterly $35.98 pre-selected",
    "preselects_annual_or_longer": "yes",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "calm.com signup flow; quiz paywall after 36 to 43 screens and first name, before account",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 16.99,
    "annual_usd": 79.99,
    "discount_pct": 61,
    "basis": "calm.com monthly $16.99 vs yearly $79.99",
    "tag": "verified"
   }
  },
  {
   "company": "Canary Mail",
   "record_id": "canary-mail",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email/productivity (App Store listing)",
   "as_of": "2026-11-08",
   "source": "study",
   "model": {
    "v": "",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Canary Mail Pro (New)",
     "price": "$19.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Pro",
     "price": "$2.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Pro",
     "price": "$19.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Growth (Yearly Bundle Trial)",
     "price": "$35.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Mail Pro (Upgrade)",
     "price": "$9.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Pro Growth(Year Bundle)",
     "price": "$35.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Pro (Apple Bundle)",
     "price": "$34.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Pro (Apple Bundle)",
     "price": "$4.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Mail",
     "price": "$9.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Canary Growth(Lifetime Bundle)",
     "price": "$99.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear (an App Store SKU is named \"Yearly Bundle Trial\"; length not shown)",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "CHANI",
   "record_id": "chani",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "astrology / founder-led",
   "as_of": "2026-10-27",
   "source": "teardown",
   "model": {
    "v": "App subscription with trial",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Monthly",
     "price": "$11.99",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Annual",
     "price": "$107.99",
     "period": "year",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "yes, length not given",
    "kind": "free",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 11.99,
    "annual_usd": 107.99,
    "discount_pct": 25,
    "basis": "",
    "tag": "verified"
   }
  },
  {
   "company": "Clean Email",
   "record_id": "clean-email",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email cleanup / inbox management",
   "as_of": "2026-11-08",
   "source": "teardown",
   "model": {
    "v": "Paid subscription, free to try",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "1 account yearly",
     "price": "$29.99",
     "period": "year",
     "notes": "struck from $119.88 (monthly x 12); 'SAVE UP TO 70%'",
     "tag": "verified"
    },
    {
     "name": "5 accounts yearly",
     "price": "$49.99",
     "period": "year",
     "notes": "highlighted plan; 'Buy 5 or 10 accounts and share them with friends and family.'",
     "tag": "verified"
    },
    {
     "name": "10 accounts yearly",
     "price": "$99.99",
     "period": "year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Monthly plans",
     "price": "$9.99-29.99",
     "period": "month",
     "notes": "range across account tiers",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "free to try; trial terms not captured",
    "kind": "free",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "5-account yearly plan highlighted",
    "preselects_annual_or_longer": "yes",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "after mailbox connect",
    "tag": "inferred"
   },
   "annual_vs_monthly": {
    "monthly_usd": 9.99,
    "annual_usd": 29.99,
    "discount_pct": 75,
    "basis": "1 account: $9.99 monthly vs $29.99 yearly",
    "tag": "verified"
   }
  },
  {
   "company": "Cleanfox",
   "record_id": "cleanfox",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email cleanup / unsubscribe (free, data-funded)",
   "as_of": "2026-11-08",
   "source": "teardown",
   "model": {
    "v": "Free; monetized by selling data for statistical purposes",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Free",
     "price": "$0",
     "period": "",
     "notes": "100% Free and Secure",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none (free product)",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "",
    "tag": "inferred"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "none",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Co-Star",
   "record_id": "co-star",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "astrology / social compatibility",
   "as_of": "2026-10-27",
   "source": "teardown",
   "model": {
    "v": "Freemium app + Pro-Star subscription + one-off purchases",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Pro-Star",
     "price": "$8.99",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "One-off purchases",
     "price": "$2.99-$11.99",
     "period": "one-time",
     "notes": "crush report, year ahead, Void question packs; $2.99 to add a non-member friend",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Coder",
   "record_id": "coder",
   "also_record_id": null,
   "sector": "ai-saas-devtools",
   "subsector": "governed dev + AI agent workspaces",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Per-seat enterprise licence with free Community tier",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Community",
     "price": "free",
     "period": "",
     "notes": "5 agents",
     "tag": "verified"
    },
    {
     "name": "Premium",
     "price": "per seat, unpublished",
     "period": "",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "AI Premium",
     "price": "custom",
     "period": "",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear (free Community tier)",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Conductor",
   "record_id": "conductor",
   "also_record_id": "conductor--lib-ai-coding-tools-shutdowns-2026",
   "sector": "ai-saas-devtools",
   "subsector": "Mac app for parallel coding agents in worktrees",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Free, Pro, Teams per user",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Free",
     "price": "0",
     "period": "",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Pro",
     "price": "$50",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Teams",
     "price": "$60",
     "period": "user/month",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear (free tier)",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Edison Mail",
   "record_id": "edison-mail",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email/productivity (App Store listing)",
   "as_of": "2026-11-08",
   "source": "study",
   "model": {
    "v": "",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Edison Mail+",
     "price": "$14.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Edison Mail+",
     "price": "$9.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Edison Mail+",
     "price": "$99.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Edison Mail+",
     "price": "$66.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Edison Mail+",
     "price": "$49.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Edison Mail+",
     "price": "$59.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Feeld",
   "record_id": "feeld",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "dating app, open/curious",
   "as_of": "2026-11-06",
   "source": "study",
   "model": {
    "v": "'Become Majestic for the full Feeld experience. With a Majestic membership, you can enjoy enhanced features such as seeing who liked you on the app, adding private photos visible only to your Connections, one free Ping a day, and more.'",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Majestic 30 days",
     "price": "$29.99",
     "period": "30 days",
     "notes": "also SKU 'Feeld Subscription 30 days' $29.99",
     "tag": "verified"
    },
    {
     "name": "Majestic 90 days",
     "price": "$49.99 (about $16.66/mo)",
     "period": "90 days",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Majestic 1 year",
     "price": "$149.99 (about $12.50/mo)",
     "period": "1 year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Uplift",
     "price": "$9.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Google Play price range",
     "price": "$1.99 - $149.99 per item",
     "period": "",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "sometimes (\"When a trial subscription is offered\"); length not stated",
    "kind": "free",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "store billing",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 29.99,
    "annual_usd": 149.99,
    "discount_pct": 58,
    "basis": "Majestic 30 days $29.99 vs 1 year $149.99",
    "tag": "verified"
   }
  },
  {
   "company": "FlexTV",
   "record_id": "flextv",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "micro-drama",
   "as_of": "2026-11-02",
   "source": "teardown",
   "model": {
    "v": "Coins per episode plus Weekly VIP subscription",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Weekly VIP (web, phone)",
     "price": "$6.99 first week, then $9.99",
     "period": "week",
     "notes": "Best Value badge, 15:00 countdown, Unlock all series for 7 days, Auto renew, Cancel anytime",
     "tag": "verified"
    },
    {
     "name": "Weekly VIP (web, desktop)",
     "price": "$9.99",
     "period": "week",
     "notes": "no intro offer shown in desktop session",
     "tag": "verified"
    },
    {
     "name": "Weekly VIP (App Store)",
     "price": "$29.99",
     "period": "week",
     "notes": "3x the web price",
     "tag": "verified"
    },
    {
     "name": "Monthly VIP (App Store)",
     "price": "$49.99",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Coins 200",
     "price": "$1.99",
     "period": "one-time",
     "notes": "$0.65 per 65-coin episode",
     "tag": "verified"
    },
    {
     "name": "Coins 500+50",
     "price": "$4.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Coins 1,000+300",
     "price": "$9.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Coins 2,000+2,000",
     "price": "$19.99",
     "period": "one-time",
     "notes": "best value, about $0.33 per episode, anchor",
     "tag": "verified"
    },
    {
     "name": "Coins 3,000+1,500",
     "price": "$29.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Coins 4,000+2,800",
     "price": "$39.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none; $6.99 first week then $9.99 on phone web",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": true,
   "card_upfront": {
    "v": "yes",
    "note": "Stripe Checkout, no sign-up before paywall",
    "tag": "verified"
   },
   "default_plan": {
    "v": "Weekly VIP, \"Best Value\" badge",
    "preselects_annual_or_longer": "no",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "episode 8 of 40 on the series walked; opens on the locked episode",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Gmail",
   "record_id": "gmail",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email/productivity (App Store listing)",
   "as_of": "2026-11-08",
   "source": "study",
   "model": {
    "v": "",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "100 GB",
     "price": "$1.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "200 GB",
     "price": "$2.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Google AI Plus (2 TB)",
     "price": "$9.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Hily",
   "record_id": "hily",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "dating app",
   "as_of": "2026-11-06",
   "source": "study",
   "model": {
    "v": "Weekly subscriptions with free trials, plus consumables",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Hily Premium. 7 days FREE",
     "price": "$14.99",
     "period": "likely weekly after trial",
     "notes": "trial in SKU name",
     "tag": "verified"
    },
    {
     "name": "Hily Premium. 3 days FREE",
     "price": "$14.99",
     "period": "likely weekly after trial",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "1-week Hily Premium",
     "price": "$14.99",
     "period": "1 week",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Hily Premium",
     "price": "$9.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "1 week Premium+",
     "price": "$24.99",
     "period": "1 week",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Hily Elixir. 7 days FREE",
     "price": "$19.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Google Play price range",
     "price": "$0.99 - $299.99 per item",
     "period": "",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "3-day and 7-day free trials named in SKUs",
    "kind": "free",
    "days": 7,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Hinge",
   "record_id": "hinge",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "dating app (Match Group), relationship-intent",
   "as_of": "2026-11-06",
   "source": "study",
   "model": {
    "v": "Two subscription tiers (Hinge+, HingeX) plus consumables (Roses, Boosts), sold through App Store / Google Play",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "App Store SKU 'Hinge Subscription'",
     "price": "$14.99 / $29.99 / $34.99",
     "period": "not shown",
     "notes": "three price points under one name; period and tier not shown in the list",
     "tag": "verified"
    },
    {
     "name": "App Store SKU 'Hinge+ Subscription'",
     "price": "$16.99 / $19.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "App Store SKU 'Membership'",
     "price": "$19.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Hinge+ 1 month",
     "price": "$32.99",
     "period": "1 month",
     "notes": "third-party 2026 review; prices vary by location and promotion",
     "tag": "estimate"
    },
    {
     "name": "Hinge+ 3 months",
     "price": "$64.99 (about $21.66/mo)",
     "period": "3 months",
     "notes": "third-party",
     "tag": "estimate"
    },
    {
     "name": "Hinge+ 6 months",
     "price": "$99.99 (about $16.67/mo)",
     "period": "6 months",
     "notes": "third-party",
     "tag": "estimate"
    },
    {
     "name": "HingeX 1 month",
     "price": "$49.99",
     "period": "1 month",
     "notes": "third-party; Business Insider (2023) reported up to $50/mo, about $600/yr at launch test",
     "tag": "estimate"
    },
    {
     "name": "Google Play price range",
     "price": "$0.49 - $284.99 per item",
     "period": "",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none seen in any SKU name or description",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "store billing, auto-renewing",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "Likes You, out of daily likes, Standouts, profile Boost",
    "tag": "inferred"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Hint",
   "record_id": "hint-astrology",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "astrology / compatibility quiz",
   "as_of": "2026-10-27",
   "source": "teardown",
   "model": {
    "v": "Low-price trial into 28-day subscription",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Trial",
     "price": "$1",
     "period": "7 days",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Ongoing",
     "price": "$34.99",
     "period": "every 28 days",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "7 days for $1 (paid trial), then $34.99 every 28 days",
    "kind": "paid",
    "days": 7,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "a $1 charge needs a payment method",
    "tag": "inferred"
   },
   "default_plan": {
    "v": "single plan",
    "preselects_annual_or_longer": "single",
    "tag": "inferred"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "IDRlabs",
   "record_id": "idrlabs",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "free personality/quiz tests (ad-funded)",
   "as_of": "2026-11-01",
   "source": "teardown",
   "model": {
    "v": "One-time lifetime membership (no subscription seen)",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Lifetime member",
     "price": "9.99",
     "period": "one-time",
     "notes": "Members-only tests, ebooks, premium assessments. Sales unknown.",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "single price",
    "preselects_annual_or_longer": "single",
    "tag": "inferred"
   },
   "paywall_placement": {
    "v": "upsell on the result page after the soft-account prompt",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Inbox Zero",
   "record_id": "inbox-zero",
   "also_record_id": null,
   "sector": "ai-saas-devtools",
   "subsector": "AI email assistant / email client",
   "as_of": "2026-11-05",
   "source": "study",
   "model": {
    "v": "Free email app; AI plans per user per month",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Starter",
     "price": "$18/user/mo billed annually ($20 monthly)",
     "period": "month",
     "notes": "Sorts and labels, drafts, cold-email blocker, bulk unsubscribe, analytics, meeting briefs",
     "tag": "verified"
    },
    {
     "name": "Plus (Popular)",
     "price": "$28/user/mo billed annually ($35 monthly)",
     "period": "month",
     "notes": "2 email accounts per user, notetaker, Slack, integrations, digests",
     "tag": "verified"
    },
    {
     "name": "Professional",
     "price": "$42/user/mo billed annually ($50 monthly)",
     "period": "month",
     "notes": "Team analytics, priority support, onboarding manager",
     "tag": "verified"
    },
    {
     "name": "Email app",
     "price": "Free",
     "period": "",
     "notes": "Web, desktop and iPhone",
     "tag": "verified"
    },
    {
     "name": "Enterprise",
     "price": "Speak to sales",
     "period": "custom",
     "notes": "SSO, SCIM, on-premise",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "7 days on AI plans",
    "kind": "free",
    "days": 7,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "Stripe Checkout, payment method always collected",
    "tag": "verified"
   },
   "default_plan": {
    "v": "Plus badged \"Popular\"; billing-period default not captured",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "/welcome-upgrade after the 13-step onboarding",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 20,
    "annual_usd": 216,
    "discount_pct": 10,
    "basis": "Starter: $20 monthly vs $18/mo billed annually ($216/yr)",
    "tag": "verified"
   }
  },
  {
   "company": "Leave Me Alone",
   "record_id": "leavemealone",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email unsubscribe / inbox cleanup",
   "as_of": "2026-11-08",
   "source": "teardown",
   "model": {
    "v": "Freemium: 10 free unsubscribes, then subscription or one-off pass",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "1 inbox",
     "price": "$48",
     "period": "year",
     "notes": "$4.00/mo, struck from $12.50",
     "tag": "verified"
    },
    {
     "name": "3 inboxes",
     "price": "$72",
     "period": "year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Unlimited",
     "price": "$99",
     "period": "year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Monthly",
     "price": "$15 / $24 / $36",
     "period": "month",
     "notes": "for 1 / 3 / unlimited inboxes",
     "tag": "verified"
    },
    {
     "name": "Seven Day Pass",
     "price": "$19.00",
     "period": "7 days",
     "notes": "Pay once, no subscription",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none timed; 10 free unsubscribes, no card",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "after the free unsubscribes",
    "tag": "inferred"
   },
   "annual_vs_monthly": {
    "monthly_usd": 15,
    "annual_usd": 48,
    "discount_pct": 73,
    "basis": "1 inbox: $15 monthly vs $48 yearly",
    "tag": "verified"
   }
  },
  {
   "company": "Mirror",
   "record_id": "mirror-astrology",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "astrology / personality tests",
   "as_of": "2026-10-27",
   "source": "teardown",
   "model": {
    "v": "Subscription plus single reports",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Weekly",
     "price": "$3.99",
     "period": "week",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Monthly",
     "price": "$9.99",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Annual",
     "price": "$29.99-39.99",
     "period": "year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Single report",
     "price": "$4.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Gift (weekly / monthly / annual)",
     "price": "$2.99 / $9.99 / $69.99",
     "period": "one-time",
     "notes": "giftable premium; gift annual is priced above the $29.99-39.99 own annual",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 9.99,
    "annual_usd": 39.99,
    "discount_pct": 67,
    "basis": "monthly $9.99 vs the $39.99 annual SKU (a second $29.99 annual SKU is listed)",
    "tag": "verified"
   }
  },
  {
   "company": "Moonly",
   "record_id": "moonly",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "birth chart personality quiz",
   "as_of": "2026-11-05",
   "source": "study",
   "model": {
    "v": "Paid trial into monthly subscription",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "7-day Trial",
     "price": "$4.99",
     "period": "7 days",
     "notes": "\"Your Plan + your True Zodiac Report\"",
     "tag": "verified"
    },
    {
     "name": "Full access after trial (1440px walk)",
     "price": "$59.99",
     "period": "1 month",
     "notes": "\"92% DISCOUNT APPLIED\"",
     "tag": "verified"
    },
    {
     "name": "Full access after trial (390px walk)",
     "price": "$49.99",
     "period": "1 month",
     "notes": "\"90% DISCOUNT APPLIED\"",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "7 days for $4.99 (paid trial), then $59.99 a month",
    "kind": "paid",
    "days": 7,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "card fields in the modal (Stripe)",
    "tag": "verified"
   },
   "default_plan": {
    "v": "one plan, no choice shown",
    "preselects_annual_or_longer": "single",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "directly after the quiz, before email",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "myIQ",
   "record_id": "myiq",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "IQ test, results behind paywall",
   "as_of": "2026-11-05",
   "source": "study",
   "model": {
    "v": "Paid trial into 28-day subscription",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Trial",
     "price": "$1.00",
     "period": "7 days",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Membership (landing)",
     "price": "$29.99",
     "period": "every 28 days",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Other plans in terms",
     "price": "$9.99/week; $14.99/biweekly; $19.99, $24.99 or $29.99 per 28 days",
     "period": "",
     "notes": "/terms 6.2; which one a visitor is offered not seen",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "7 days for $1.00 (paid trial), then $29.99 every 28 days",
    "kind": "paid",
    "days": 7,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "a $1 charge needs a payment method; fields not seen",
    "tag": "inferred"
   },
   "default_plan": {
    "v": "one membership shown",
    "preselects_annual_or_longer": "single",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "after the email gate, before the score",
    "tag": "inferred"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Nebula",
   "record_id": "nebula",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "astrology / quiz-funnel paywall",
   "as_of": "2026-10-27",
   "source": "teardown",
   "model": {
    "v": "Weekly subscription plus per-minute chat",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Psychic chat",
     "price": "~$3.99",
     "period": "minute",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Premium subscription SKUs",
     "price": "$2.99 / $7.99 / $29.99 / $39.99 / $49.99",
     "period": "varies",
     "notes": "period per SKU not shown on the listing",
     "tag": "verified"
    },
    {
     "name": "Chat Balance",
     "price": "$9.99",
     "period": "one-time",
     "notes": "also a 'Chat Balance Offer' SKU at $9.99",
     "tag": "verified"
    },
    {
     "name": "Daily secrets from birth chart",
     "price": "$7.99",
     "period": "",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Premium Relationship Check-In",
     "price": "$4.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "3 days",
    "kind": "free",
    "days": 3,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "after about 29 onboarding screens in the app",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "NetShort",
   "record_id": "netshort",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "micro-drama",
   "as_of": "2026-11-02",
   "source": "teardown",
   "model": {
    "v": "Hybrid: weekly/monthly/yearly VIP subscription plus per-episode coins (98 coins/episode on clone, 50 on netshort.com)",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Weekly VIP (clone shortnivo.com)",
     "price": "$9.99 first week, then $24.99",
     "period": "week",
     "notes": "$24.99 struck through; preselected; 'Auto-renews, cancel anytime'. $24.99 x 52 = $1,299 a year (inferred)",
     "tag": "verified"
    },
    {
     "name": "Monthly VIP (clone)",
     "price": "$39.99",
     "period": "month",
     "notes": "not offered on netshort.com",
     "tag": "verified"
    },
    {
     "name": "Yearly VIP (clone)",
     "price": "$169.99",
     "period": "year",
     "notes": "netshort.com yearly is $149.99",
     "tag": "verified"
    },
    {
     "name": "Weekly VIP (netshort.com)",
     "price": "$29.99",
     "period": "week",
     "notes": "no intro offer; preselected",
     "tag": "verified"
    },
    {
     "name": "Yearly VIP (netshort.com)",
     "price": "$149.99",
     "period": "year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Coins (clone)",
     "price": "2,000+200 for $19.99; 3,700+740 for $36.99",
     "period": "one-time",
     "notes": "about $0.89 or $0.82 per episode at 98 coins, assuming bonus coins spend like paid ones (inferred)",
     "tag": "verified"
    },
    {
     "name": "Coins (netshort.com)",
     "price": "1,000 for $9.99; 1,300 for $12.99; 5,000+2,800 for $49.99; 10,000+10,000 for $99.99",
     "period": "one-time",
     "notes": "$0.50 down to $0.25 per episode at 50 coins (inferred)",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none; paid intro week at $9.99 then $24.99 on the clone player",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": true,
   "card_upfront": {
    "v": "yes",
    "note": "card form in the lock sheet; no email asked",
    "tag": "verified"
   },
   "default_plan": {
    "v": "Weekly VIP pre-selected on both sites",
    "preselects_annual_or_longer": "no",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "episode 6 to 8 on the clone player; episode 9 on netshort.com; no email gate",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 39.99,
    "annual_usd": 169.99,
    "discount_pct": 65,
    "basis": "clone player: monthly $39.99 vs yearly $169.99",
    "tag": "verified"
   }
  },
  {
   "company": "Omnara",
   "record_id": "omnara",
   "also_record_id": null,
   "sector": "ai-saas-devtools",
   "subsector": "open-source agent infrastructure (API, SDK)",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Free platform; paid credits",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Platform",
     "price": "free",
     "period": "",
     "notes": "credits for paid usage",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear (free platform, paid credits)",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "OpenRouter",
   "record_id": "openrouter",
   "also_record_id": null,
   "sector": "ai-saas-devtools",
   "subsector": "LLM router / API gateway",
   "as_of": "2026-10-28",
   "source": "teardown",
   "model": {
    "v": "Prepaid credits with a top-up fee, not a subscription. A BYOK subscription is planned.",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Standard",
     "price": "5.5% of top-up (min $0.80 on non-crypto)",
     "period": "per credit purchase",
     "notes": "Crypto 5.0% per the June 2025 fee post",
     "tag": "verified"
    },
    {
     "name": "Business",
     "price": "8% of top-up",
     "period": "per credit purchase",
     "notes": "Adds EU/US in-region routing and up to 1,000 workspaces",
     "tag": "verified"
    },
    {
     "name": "Enterprise",
     "price": "Contract pricing",
     "period": "annual commits",
     "notes": "Prepaid credits, invoicing, fee discounts, SSO/SAML, SLAs, private endpoints",
     "tag": "verified"
    },
    {
     "name": "BYOK",
     "price": "Free for the first $25K a month of list-price usage, then 5%",
     "period": "monthly",
     "notes": "To be replaced by a fixed monthly subscription (price TBD)",
     "tag": "verified"
    },
    {
     "name": "Free models",
     "price": "$0",
     "period": "daily limits",
     "notes": "25+ free models; 50 requests/day, 1,000/day after buying $10 of credits",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none timed; free models serve as the trial",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "Standard",
    "preselects_annual_or_longer": "unclear",
    "tag": "inferred"
   },
   "paywall_placement": {
    "v": "usage-based: credits needed for paid models; a $10 purchase lifts the free-model cap",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Optery",
   "record_id": "optery",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "privacy / data-broker removal",
   "as_of": "2026-11-04",
   "source": "teardown",
   "model": {
    "v": "Freemium with 3 paid tiers, no trial, 30-day refund",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Free Basic",
     "price": "$0",
     "period": "",
     "notes": "Scan only; Exposure Report with screenshots, Google results scan, DIY opt-out links, fresh report about every 3 months",
     "tag": "verified"
    },
    {
     "name": "Core",
     "price": "$3.99",
     "period": "month ($39/yr = $3.25/mo)",
     "notes": "380+ brokers (154+ without Expanded Reach); bot only, 1 name and 1 city/state; monthly scans and removals; progress reporting; no screenshot proof",
     "tag": "verified"
    },
    {
     "name": "Extended",
     "price": "$14.99",
     "period": "month ($149/yr = $12.42/mo)",
     "notes": "560+ brokers (334+); unlimited name variations and past addresses; human Privacy Agent; before/after Removals Report about every 90 days",
     "tag": "verified"
    },
    {
     "name": "Ultimate (Most Popular)",
     "price": "$24.99",
     "period": "month ($249/yr = $20.75/mo)",
     "notes": "631+ brokers (405+); unlimited Custom Removals across 1,360+ sites after 30 days; Google/Bing outdated-content removal; priority support",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none (\"Optery does not offer a Free Trial\"); free tier instead",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "card only at upgrade",
    "tag": "verified"
   },
   "default_plan": {
    "v": "monthly toggle selected by default; Ultimate marked \"Most Popular\"",
    "preselects_annual_or_longer": "no",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "in-app after the scan: every found profile shows \"Upgrade for coverage\"",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 3.99,
    "annual_usd": 39,
    "discount_pct": 19,
    "basis": "Core: $3.99 monthly vs $39 yearly",
    "tag": "verified"
   }
  },
  {
   "company": "Picnic",
   "record_id": "picnic",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "photo cleaner / swipe-to-delete storage utility",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Hard-ish paywall subscription: weekly-first with monthly, annual and a likely lifetime option, plus a free swipe tier",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Weekly Premium Pass",
     "price": "$7.99 (US) / £7.99 / €7.99",
     "period": "week",
     "notes": "top weekly price; reviews: '$8 a week to sort photos?'",
     "tag": "verified"
    },
    {
     "name": "Super Picnic Weekly",
     "price": "$4.99 / 5.99 / 6.99 (US); £4.99 / 5.99; €5.99 / 7.99",
     "period": "week",
     "notes": "several prices under one product name suggests live price testing",
     "tag": "inferred"
    },
    {
     "name": "Super Picnic Monthly",
     "price": "$9.99 (US) / £9.99 / €9.99",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Super Picnic Annual",
     "price": "$19.99 / 29.99 / 35.90 / 39.99 (US); £19.99–39.99; €23.90–39.99",
     "period": "year",
     "notes": "price tests; reviews cite '£415 a year' from weekly billing",
     "tag": "verified"
    },
    {
     "name": "Premium (likely lifetime)",
     "price": "£69.99 / €69.99 (not listed in US)",
     "period": "one-time",
     "notes": "duration inferred from product name; reviews report lifetime access revoked",
     "tag": "inferred"
    }
   ],
   "trial": {
    "v": "short; a review mentions a 3-day trial; not confirmed in-app",
    "kind": "free",
    "days": 3,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "Apple in-app purchase; no web card capture",
    "tag": "inferred"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "in-app after the free swipe allowance",
    "tag": "inferred"
   },
   "annual_vs_monthly": {
    "monthly_usd": 9.99,
    "annual_usd": 39.99,
    "discount_pct": 67,
    "basis": "monthly $9.99 vs the highest listed annual $39.99 (annual is price-tested $19.99 to $39.99)",
    "tag": "verified"
   }
  },
  {
   "company": "Raya",
   "record_id": "raya",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "dating and networking, application-only",
   "as_of": "2026-11-06",
   "source": "study",
   "model": {
    "v": "'Membership is available by application only... application review can range from days to months. Accepted members may choose a 1, 6, or 12 month membership.'",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "App Store SKU 'Membership'",
     "price": "$24.99 (two SKUs) / $113.99",
     "period": "1, 6 or 12 months (mapping not shown)",
     "notes": "$113.99 is probably the 6- or 12-month plan",
     "tag": "verified"
    },
    {
     "name": "Raya+ Membership",
     "price": "$49.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear (application-only membership)",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "ReelShort",
   "record_id": "reelshort",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "micro-drama",
   "as_of": "2026-11-02",
   "source": "teardown",
   "model": {
    "v": "Hybrid: pay-per-episode coins plus auto-renewing VIP (weekly, monthly, yearly)",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Weekly VIP (phone session)",
     "price": "$14.99 first week",
     "period": "then $19.99/week",
     "notes": "'26% OFF', shown first",
     "tag": "verified"
    },
    {
     "name": "Weekly VIP (desktop session)",
     "price": "$9.99 first week",
     "period": "then $19.99/week",
     "notes": "'51% OFF'",
     "tag": "verified"
    },
    {
     "name": "Monthly VIP",
     "price": "$39.99",
     "period": "month, auto-renew",
     "notes": "Unlimited viewing, 1080p",
     "tag": "verified"
    },
    {
     "name": "Yearly VIP",
     "price": "$199.99",
     "period": "year, auto-renew",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Coin packs",
     "price": "$2.99-$99.99",
     "period": "one-off",
     "notes": "300+15 for $2.99 (desktop only), 500+75 for $4.99, 1,000+100 for $9.99, 2,000+400 for $19.99, 3,000+900 for $29.99, 5,000+2,500 for $49.99, 10,000+10,000 for $99.99",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none; discounted first week instead ($14.99 or $9.99, then $19.99 a week)",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": true,
   "card_upfront": {
    "v": "yes",
    "note": "card or wallet at Adyen checkout; no sign-up before",
    "tag": "verified"
   },
   "default_plan": {
    "v": "Weekly VIP shown first on the sheet",
    "preselects_annual_or_longer": "no",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "episode 9 or 15 depending on the series; no email gate",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 39.99,
    "annual_usd": 199.99,
    "discount_pct": 58,
    "basis": "",
    "tag": "verified"
   }
  },
  {
   "company": "Retro",
   "record_id": "retro",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "weekly photo journal with close friends",
   "as_of": "2026-10-30",
   "source": "teardown",
   "model": {
    "v": "",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Postcard",
     "price": "$2.00",
     "period": "per postcard",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Sacra",
   "record_id": "sacra",
   "also_record_id": null,
   "sector": "ai-saas-devtools",
   "subsector": "private-company research / B2B data",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Monthly seat-based subscription",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Pro",
     "price": "$50",
     "period": "month",
     "notes": "entry plan, bespoke research on every plan",
     "tag": "verified"
    },
    {
     "name": "Team (5 seats)",
     "price": "$350",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Team (20 seats)",
     "price": "$1,500",
     "period": "month",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "SaneBox",
   "record_id": "sanebox",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email/productivity (folder-sorting for any IMAP mailbox)",
   "as_of": "2026-10-26",
   "source": "teardown",
   "model": {
    "v": "Tiered by accounts and features; monthly / yearly / 2-year terms",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Snack",
     "price": "$9.49 monthly; $65 yearly ($5.42/mo); $109 per 2 years ($4.54/mo)",
     "period": "monthly/yearly/2-year",
     "notes": "1 account, 2 of 11 features",
     "tag": "verified"
    },
    {
     "name": "Lunch (badge: Most popular)",
     "price": "$15.99 monthly; $109 yearly ($9.08/mo); $179 per 2 years ($7.46/mo)",
     "period": "monthly/yearly/2-year",
     "notes": "2 accounts, 6 features each",
     "tag": "verified"
    },
    {
     "name": "Dinner",
     "price": "$42.99 monthly; $319 yearly ($26.58/mo); $529 per 2 years ($22.04/mo)",
     "period": "monthly/yearly/2-year",
     "notes": "4 accounts, all features plus phone support; over 4 accounts is 'contact us'",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "7 days, all features, up to 4 accounts",
    "kind": "free",
    "days": 7,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "\"No credit card required\"; card taken in Billing at \"Buy now\"",
    "tag": "verified"
   },
   "default_plan": {
    "v": "2-year term pre-selected; Lunch badged \"Most popular\"",
    "preselects_annual_or_longer": "yes",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "in-app dashboard banner during the trial, \"Renew Now\" after expiry; no hard paywall at signup",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 9.49,
    "annual_usd": 65,
    "discount_pct": 43,
    "basis": "Snack: $9.49 monthly vs $65 yearly",
    "tag": "verified"
   }
  },
  {
   "company": "Shortical",
   "record_id": "shortical",
   "also_record_id": "shortical--pulse-vs-shortical",
   "sector": "subscription-apps",
   "subsector": "micro-drama streaming (vertical 1-2 min episodes)",
   "as_of": "2026-10-19",
   "source": "teardown",
   "model": {
    "v": "Subscription only, discounted first period then full-price renewal; in-app coins and VIP also sold",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "1 week",
     "price": "$7.99 first period, then $15",
     "period": "week",
     "notes": "about $65 a month run-rate",
     "tag": "verified"
    },
    {
     "name": "2 weeks (Most Popular)",
     "price": "$8.49 first period, then $25",
     "period": "2 weeks",
     "notes": "preselected; about $54 a month run-rate",
     "tag": "verified"
    },
    {
     "name": "4 weeks / 1 month",
     "price": "$14.99 first period, then $45",
     "period": "4 weeks",
     "notes": "$45-49 a month run-rate",
     "tag": "verified"
    },
    {
     "name": "In-app Weekly VIP",
     "price": "$9.99-19.99",
     "period": "week",
     "notes": "iOS/Android app",
     "tag": "verified"
    },
    {
     "name": "In-app coin packs",
     "price": "$0.99-29.99",
     "period": "one-off",
     "notes": "about $0.40 per episode; finishing Room Service costs roughly $28",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none; discounted first period ($8.49 for 2 weeks, then $25)",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": true,
   "card_upfront": {
    "v": "yes",
    "note": "at checkout after episode 13",
    "tag": "verified"
   },
   "default_plan": {
    "v": "2 weeks pre-selected, \"Most Popular\"",
    "preselects_annual_or_longer": "no",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "episode 13 to 14 on web, right after the email sheet",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "ShortMax",
   "record_id": "shortmax",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "micro-drama",
   "as_of": "2026-11-02",
   "source": "teardown",
   "model": {
    "v": "App-store subscription (Weekly Pass Pro) plus one-time coin packs plus rewarded ads; no web checkout on own domains",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Weekly Pass Pro (low tier, iOS)",
     "price": "$9.99",
     "period": "week",
     "notes": "Whether it is an intro price is not known (app not opened)",
     "tag": "verified"
    },
    {
     "name": "Weekly Pass Pro (high tier, iOS)",
     "price": "$19.99",
     "period": "week",
     "notes": "$1,040 a year if never cancelled; Play reviews quote $19.99 weekly charges",
     "tag": "verified"
    },
    {
     "name": "Coin packs (iOS)",
     "price": "$3.49, $4.99, $9.99, $14.99, $19.99, $24.99",
     "period": "one-time",
     "notes": "Coins per episode not seen",
     "tag": "verified"
    },
    {
     "name": "Play in-app items",
     "price": "$0.49 to $199.99",
     "period": "one-time",
     "notes": "",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear (app not opened)",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "in app; the web lock at episode 9 hands off to the app",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Spark Mail",
   "record_id": "spark-mail",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email/productivity (App Store listing)",
   "as_of": "2026-11-08",
   "source": "study",
   "model": {
    "v": "",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Spark Premium",
     "price": "$7.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Get Spark Premium",
     "price": "$59.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Get Spark Premium",
     "price": "$41.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Spark Plus Monthly",
     "price": "$10.00",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Spark Pro Monthly",
     "price": "$20.00",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Spark Premium",
     "price": "$59.99",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Spark Plus Annual",
     "price": "$99.00",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    },
    {
     "name": "Spark Pro Annual",
     "price": "$199.00",
     "period": "",
     "notes": "App Store in-app purchase; period not shown",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 10,
    "annual_usd": 99,
    "discount_pct": 18,
    "basis": "Spark Plus: $10.00 monthly vs $99.00 annual (App Store SKUs)",
    "tag": "verified"
   }
  },
  {
   "company": "Superhuman",
   "record_id": "superhuman",
   "also_record_id": "superhuman--superhuman",
   "sector": "subscription-apps",
   "subsector": "email/productivity (premium AI email client)",
   "as_of": "2026-10-26",
   "source": "teardown",
   "model": {
    "v": "Per seat; one seat covers all of one person's email addresses",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Mail Starter",
     "price": "$30 monthly; $25/mo billed yearly",
     "period": "monthly/annual",
     "notes": "Flag external-starter-sku-removal suggests it may be dropped",
     "tag": "verified"
    },
    {
     "name": "Mail Business (badge: Best value)",
     "price": "$40 monthly; $33/mo billed yearly",
     "period": "monthly/annual",
     "notes": "Adds auto drafts, Ask AI, custom AI labels, MCP and CRM",
     "tag": "verified"
    },
    {
     "name": "Enterprise",
     "price": "Let's talk",
     "period": "custom",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Suite Pro (Email Assistant)",
     "price": "$12 yearly / $15 monthly",
     "period": "monthly/annual",
     "notes": "Email Assistant works inside ordinary Gmail/Outlook: 6 auto labels, auto-archive, drafts in your voice, reminders, daily digest",
     "tag": "inferred"
    }
   ],
   "trial": {
    "v": "30 days",
    "kind": "free",
    "days": 30,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "Stripe, \"Due today $0.00\"; reminder 7 days before the charge",
    "tag": "verified"
   },
   "default_plan": {
    "v": "annual pre-selected (\"17% off\"); Business badged \"Best value\"",
    "preselects_annual_or_longer": "yes",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "Stripe checkout right after OAuth sign-up and plan choice, before app use",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 30,
    "annual_usd": 300,
    "discount_pct": 17,
    "basis": "Mail Starter: $30 monthly vs $25/mo billed yearly ($300/yr)",
    "tag": "verified"
   }
  },
  {
   "company": "The Pattern",
   "record_id": "the-pattern",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "astrology / personality timing",
   "as_of": "2026-10-27",
   "source": "teardown",
   "model": {
    "v": "Freemium app with paywall on deeper content",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Monthly",
     "price": "$14.99",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Annual",
     "price": "$83.99",
     "period": "year",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Profile slots",
     "price": "$9.99-19.99",
     "period": "one-time",
     "notes": "extra custom profiles",
     "tag": "verified"
    },
    {
     "name": "Go Deeper+ Quarterly",
     "price": "$29.99",
     "period": "quarter",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Connect+ Quarterly",
     "price": "$24.99",
     "period": "quarter",
     "notes": "relationship tier",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "only on deeper content after the slideshow",
    "tag": "verified"
   },
   "annual_vs_monthly": {
    "monthly_usd": 14.99,
    "annual_usd": 83.99,
    "discount_pct": 53,
    "basis": "",
    "tag": "verified"
   }
  },
  {
   "company": "Tinder",
   "record_id": "tinder",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "dating app (Match Group), swipe",
   "as_of": "2026-11-06",
   "source": "study",
   "model": {
    "v": "Three tiers (Plus, Gold, Platinum) plus consumables; renewal 'within 24-hours prior to the end of the current period'",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "App Store SKU 'Tinder Plus'",
     "price": "$9.99",
     "period": "not shown",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "App Store SKU 'Tinder Gold'",
     "price": "$13.99 / $14.99 / $18.99 / $24.99",
     "period": "not shown",
     "notes": "four price points under one name",
     "tag": "verified"
    },
    {
     "name": "Platinum",
     "price": "about $49.99/mo",
     "period": "1 month",
     "notes": "third-party; not in top-10 IAP list",
     "tag": "estimate"
    },
    {
     "name": "Gold",
     "price": "about $27-$40/mo",
     "period": "1 month",
     "notes": "third-party, conflicting",
     "tag": "estimate"
    },
    {
     "name": "Google Play price range",
     "price": "$0.49 - $299.99 per item",
     "period": "",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "US Tinder Plus range found in 2022 mystery-shop",
     "price": "$4.99 - $26.99",
     "period": "1 month",
     "notes": "Mozilla + Consumers International, six-country study",
     "tag": "estimate"
    }
   ],
   "trial": {
    "v": "none seen",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "yes",
    "note": "store billing",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "Likes You grid, out of likes, rewind, passport, Super Like or Boost with no balance",
    "tag": "inferred"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Truity",
   "record_id": "truity",
   "also_record_id": "truity--ha-paid-competitors",
   "sector": "subscription-apps",
   "subsector": "personality test",
   "as_of": "2026-11-05",
   "source": "study",
   "model": {
    "v": "Free result, one-time PDF upsell",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "My TypeFinder Test Report",
     "price": "$29.00",
     "period": "one-time",
     "notes": "23-page custom PDF",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none",
    "kind": "none",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "card only to buy the report",
    "tag": "verified"
   },
   "default_plan": {
    "v": "single price",
    "preselects_annual_or_longer": "single",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "bottom of the result page, plus a \"Read more\" link and a sticky upgrade bar",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Unroll.Me",
   "record_id": "unrollme",
   "also_record_id": null,
   "sector": "subscription-apps",
   "subsector": "email cleanup / unsubscribe (free, data-funded)",
   "as_of": "2026-11-08",
   "source": "teardown",
   "model": {
    "v": "Free; monetized by selling panel data",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Free",
     "price": "$0",
     "period": "",
     "notes": "Privacy notice: as a 'panelist', 'we may provide Personal Information such as data about the Commercial Emails you receive ... to customers such as e-commerce businesses, investment companies, consumer brands, media companies, and data brokers'",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "none (free product)",
    "kind": "none",
    "days": null,
    "tag": "inferred"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "no",
    "note": "",
    "tag": "inferred"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "none",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Waldo",
   "record_id": "waldo",
   "also_record_id": null,
   "sector": "dating-social",
   "subsector": "event/school photo albums with selfie matching",
   "as_of": "2026-10-30",
   "source": "teardown",
   "model": {
    "v": "Per-month or per-event",
    "tag": "estimate"
   },
   "plans": [
    {
     "name": "Monthly",
     "price": "$4.99-9.99",
     "period": "month",
     "notes": "",
     "tag": "estimate"
    },
    {
     "name": "Per event",
     "price": "$49.99",
     "period": "event",
     "notes": "",
     "tag": "estimate"
    }
   ],
   "trial": {
    "v": "unclear",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  },
  {
   "company": "Warp",
   "record_id": "warp",
   "also_record_id": "warp--lib-ai-coding-tools-shutdowns-2026",
   "sector": "ai-saas-devtools",
   "subsector": "terminal + cloud agent orchestration",
   "as_of": "2026-10-29",
   "source": "teardown",
   "model": {
    "v": "Free tier plus monthly paid tiers per user",
    "tag": "verified"
   },
   "plans": [
    {
     "name": "Free",
     "price": "0",
     "period": "",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Build",
     "price": "$20",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Max",
     "price": "$200",
     "period": "month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Business",
     "price": "$50",
     "period": "user/month",
     "notes": "",
     "tag": "verified"
    },
    {
     "name": "Enterprise",
     "price": "custom",
     "period": "",
     "notes": "self-hosted option",
     "tag": "verified"
    }
   ],
   "trial": {
    "v": "unclear (free tier)",
    "kind": "unclear",
    "days": null,
    "tag": "verified"
   },
   "intro_price_instead_of_trial": false,
   "card_upfront": {
    "v": "unclear",
    "note": "",
    "tag": "verified"
   },
   "default_plan": {
    "v": "unclear",
    "preselects_annual_or_longer": "unclear",
    "tag": "verified"
   },
   "paywall_placement": {
    "v": "unclear",
    "tag": "verified"
   },
   "annual_vs_monthly": null
  }
 ]
}