# Every Signal

> Every Signal is a marketing intelligence API that audits AI-written marketing against real teardowns and measured conversion rates. It also publishes sourced teardowns of companies and markets; every figure is tagged verified, estimate, inferred or rumour.

- [Connect your AI](https://everysignal.com/connect/): MCP server https://everysignal.com/mcp (Streamable HTTP, Bearer API key), https://everysignal.com/mcp/connect (same tools, OAuth sign-in for Claude.ai and ChatGPT connectors) and REST API https://everysignal.com/api/v1
- [OpenAPI](https://everysignal.com/api/v1/openapi.json) and [catalog with prices](https://everysignal.com/api/v1/catalog)
- [Pricing](https://everysignal.com/pricing/): library $299 a month or $2,990 a year (3 people), single report $149, prepaid API credits ($0.10 each, packs from $10, 50 free on your first key)
- [Library](https://everysignal.com/reports/): all public reports
- [Full text for LLMs](https://everysignal.com/llms-full.txt)
- [Claude skill](https://everysignal.com/skill/SKILL.md) ([zip](https://everysignal.com/skill/every-signal-skill.zip)) and the official MCP registry entry com.everysignal/everysignal

## Tools (MCP and REST)

- audit_work (30 credits, $3): audit copy, a landing page, an email, an ad, a funnel or a paywall your AI wrote; returns score, findings with KB record ids, fixes and a rewrite
- analyze_landing_page (100 credits, $10): tech stack, copy, speed and funnel signals for one URL against how the sector sells; ranked fixes and a hero rewrite
- analyze_ads (150 credits, $15): ad creatives (image URLs, ad texts) or a brand's live Meta ads scored against real ad patterns; fixes and new hooks
- growth_audit (150 credits, $15): what a domain ranks for, its search and AI-answer footprint and tracking, against the sector's growth moves; a ranked growth plan
- intel_report (490 credits, $49): automated snapshot of a company (tracking stack, live Meta ads, search footprint, homepage) with a machine summary
- kb_sectors, kb_brief, kb_playbook (free): sectors, sector briefs, task playbooks (homepage, email, paid social, subscription funnel, checkout, geo)
- kb_search, kb_examples, kb_benchmarks, kb_get (1 credit each): records, real copy, measured conversion rates
- list_reports, get_report, job_status, credits_balance (free)

## Reports

- [AI agent cockpits in 2026: is there room for another one?](https://everysignal.com/reports/agent-cockpits/) (2026-10-29): Not as a general product. Free open-source cockpits (Orca has 109K GitHub stars) cover the low end, and Coder ($90M Series C led by KKR, AWS agreement), Warp, GitHub Agent HQ and Slack Code (free on every Slack plan)...
- [Why AI coding tool startups shut down in 2026](https://everysignal.com/reports/ai-coding-tools-shutdowns-2026/) (2026-10-29): Mostly for lack of paying users. Vibe Kanban (28K GitHub stars) said most users were free and it couldn't find a business model; the agent makers then shipped the same features (parallel sessions, desktop apps, cloud...
- [AI employee memory and handover tools in 2026](https://everysignal.com/reports/ai-employee-memory/) (2026-10-29): Partly. Capturing each person's AI and email activity is cheap and already sold in pieces (vendor compliance exports, AI gateways, email APIs), and Viven ($35M seed, Khosla) builds AI twins of each employee for large...
- [Kalshi vs Polymarket: who is winning prediction markets, and how does each buy users?](https://everysignal.com/reports/kalshi-vs-polymarket/) (2026-10-29): Kalshi is winning the US money; Polymarket wins global attention. Kalshi did roughly 70-80% of combined trading volume in recent months and earned about 1.15% of volume in 2025 ($263.5M on $22.9B), while Polymarket has...
- [American Hartford Gold: how does the gold dealer sell and earn?](https://everysignal.com/reports/american-hartford-gold/) (2026-10-29): A high-margin phone sales operation, not a web business. Nothing is priced online: every product page says Call For Pricing, and the contract discloses spreads of 1-20% on bullion, up to 40% on exclusive coins and up to...
- [OpenRouter: can anyone still compete with the LLM router Stripe just bought?](https://everysignal.com/reports/openrouter/) (2026-10-28): Not head-on. Stripe agreed to acquire OpenRouter on Aug 19, 2026 (reported at $7-7.5B). OpenRouter makes money from a 5.5% fee on credit purchases, not model markups, routes roughly 70 trillion tokens a week across 457...
- [Kalshi's perps referral program: who loses, and who gets paid?](https://everysignal.com/reports/kalshi-perps-referrals/) (2026-10-28): Partly. Kalshi's perps referral program pays promoters a share of their referrals' trading fees weekly, and fees (0.12% per side at the base tier) are charged on the full leveraged position whether the trader wins or...
- [Astrology apps: how Co-Star, The Pattern, Mirror and CHANI grew](https://everysignal.com/reports/astrology-apps/) (2026-10-27): Mostly without ads. Co-Star reached 20M+ downloads without real marketing by writing daily lines people screenshot and by making friends the product, and Midjourney bought it in spring 2026 (about 4.3M monthly users)....
- [SaneBox vs Superhuman: how do the two email tools price and convert?](https://everysignal.com/reports/sanebox-vs-superhuman/) (2026-10-26): They are opposites. SaneBox is a lean, mature business with $9.49-42.99 a month plans, a 7-day trial without a card, 19 Meta ads and about 116K site visits a month. Superhuman Mail charges $25-40 per seat, takes a card...
- [FashionPass vs Nuuly and Rent the Runway: who is winning clothing rental?](https://everysignal.com/reports/clothing-rental-fashionpass/) (2026-10-23): Nuuly. It has about 484K subscribers, $568M in FY26 revenue (up 50%) and 211 active Meta ads, while Rent the Runway is retreating with 141K subscribers, down 3.8%, after raising its plan to $164 plus shipping....
- [Comfrt: how did a bootstrapped hoodie brand build a 600,000-affiliate machine?](https://everysignal.com/reports/comfrt/) (2026-10-22): With a three-layer creator machine. Comfrt combines commission-only TikTok Shop sellers, a 10% Ambassador link program and paid ads run through creators' own identities to advertorial pages. The founder claims $500-700M...
- [High Purity Labs: how does a five-month-old research peptide store grow with no ads?](https://everysignal.com/reports/high-purity-labs/) (2026-10-20): Through partners, not ads. High Purity Labs runs no ads on Meta or Google and no tracking pixels, and instead uses a private affiliate program on hidden subdomains, most likely paid through discount codes. It is small:...
- [Shortical: does the micro-drama app really clear $6M a month?](https://everysignal.com/reports/shortical/) (2026-10-19): Not as profit. Everything visible from outside points to roughly $3-8M a month in gross revenue, bought almost entirely with Meta ads (3,651 active ads across 21 Facebook Pages in October 2026). Clearing $6M a month...
- [Rotten: how does a better-for-you candy brand actually grow?](https://everysignal.com/reports/rotten/) (2026-10-19): Through one paid channel feeding three funnels. Rotten runs about 110 live Meta ads and nothing on Google or TikTok, sending traffic to its own Shopify store, an Amazon store selling roughly 3,000 units a month, and a...
- [Face-matched photo-sharing apps: why PicSee, Facebook Moments and Flock died](https://everysignal.com/reports/camera-roll-photo-apps/) (2026-10-19): Not as a standalone social network. Three teams built almost exactly this and shut down: PicSee in 2026, Facebook Moments in 2019 and Flock in 2014. The need is real but comes in bursts after a party, the app is empty...