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FashionPass vs Nuuly and Rent the Runway: who is winning clothing rental?

Short answer

Nuuly. It has about 484K subscribers, $568M in FY26 revenue (up 50%) and 211 active Meta ads, while Rent the Runway is retreating with 141K subscribers, down 3.8%, after raising its plan to $164 plus shipping. FashionPass has the cheapest core offer, 10 items over 2 shipments for $125 with free shipping, but the smallest ad engine, with 21 Meta ads and 62 Google ads.

Key facts

OverviewFashionPassNuulyRent the RunwayUrban Outfitters

Every figure is tagged: verified seen directly or in a filing · estimate third-party tool or press · inferred our reasoning · rumour unverified claim.

Bottom line

The market: Nuuly is winning on scale and Rent the Runway is retreating. Nuuly has about 484K subscribers, $568M in revenue and a 10% margin, and keeps an always-on, price-led ad machine running. RTR has 141K subscribers, down 3.8%, raised prices to $164 plus shipping, and has flat marketing, a new CEO and $29M in cash verified.

FashionPass's position: it has the best offer of the three rental services: 10 items over 2 shipments for $125 with free shipping and free transfers. It has the smallest acquisition engine: 21 Meta ads against Nuuly's 211, 62 Google ads against roughly 500 for Nuuly, and no affiliate or attribution tools verified.

The fastest wins:

Side by side

FashionPassNuulyRent the RunwayUrban Outfitters
ModelRental subscription + buy-to-keepRental subscription (URBN)Rental subscription + one-time rental + resaleRetail (URBN); Nuuly's parent
Core plan$125/mo · 10 items · 2 shipments · free shipping verified$98/mo · 6 items · 1 shipment verified$164/mo · 10 items · 2 shipments + $1.99–4.99 shipping each verified–
First-month offer$39 (EARLY) verified; ads say "$75" verified$70 (TRYNUULY) estimate$99; 40% off (TREAT) verified10% welcome (Rewards) estimate
Subscribersnot public; "100,000+ members" claimed verified~484K avg, >500K June verified140,826, −3.8% verified–
Revenue~$12–45M/yr inferred$568M FY26, +50% verified$97.7M Q2, +20.8% verified~$1.34B FY26 inferred
Monthly web visits62K–166K estimate2.92M estimate1.43M, ~−40% YoY estimate17.67M estimate
Active Meta ads (US)21 + 4 partner verified211 verified72 verified44 + 18 partner-brand verified
Meta ads launched in last 30 days24 of 25125 of 21344 of 7236 of 62
Google ads (Transparency Center)62 verified~500 verified~800 incl. third parties verifiedUrban Outfitters, Inc. (count not shown) verified
Ad pixels on site7 verified11 incl. Reddit, Snap, OpenAI verified9 + Northbeam attribution verified16 + LiveRamp/LiveIntent verified
Affiliate networknone firing verifiedRakuten verifiedImpact (~7%) verifiedestimateRakuten + Skimlinks verified
iOS app3.1★ (90) verified4.9★ (30.9K) verified4.8★ (229K) estimate4.9★ (541K) verified
Trustpilot4.1★ (396) verified1.6★ (90) verified~4.0★ (~600) estimate~2,055 reviews, negative themes estimate

FashionPass in detail

🔒 Unlock this section513 data points

Nuuly in detail

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Rent the Runway in detail

🔒 Unlock this section729 data points

Urban Outfitters Nuuly-style rental in detail

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Questions

How much does FashionPass cost compared with Nuuly and Rent the Runway?

FashionPass is $125 a month for 10 items with free shipping. Nuuly is $98 for 6 items, and Rent the Runway is $164 for 10 items plus shipping on each shipment.

Is Rent the Runway losing subscribers?

Yes. It ended its July 2026 quarter with 140,826 subscribers, down 3.8% year on year, and management guides to flat subscribers for the rest of the year. Its web visits are down about 40% year on year (estimate).

How big is FashionPass?

Its size is not public. It claims 100,000+ members, no funding was found, and the report infers revenue of roughly $12-45M a year.

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